If you decide to learn it, I’m sure you could do so in under a weekend. In the image below, you can see a simple sample and what it looks like, when exported to HTML. It has support for multiple levels of headers, lists, code blocks, links, images, and more. It was designed as a simpler way to markup content than HTML. Markdown is a text file format, which you can write in any text editor, on any operating system. These two alone let me create content in almost any format which my clients require. So how do you create such a diverse array of content quickly? What tools do you invest in? Which tools give you the most return for the smallest investment?įor me, there are only two, that’s right, just two! To be able to do that efficiently, amongst everything else I do, I need to keep things as simple as possible. Some clients want content in HTML, others want it in PDF, and still others want it in Keynote, Powerpoint, Markdown, or Microsoft Word and the list doesn’t stop there. I produce a lot of content on a regular basis, including SlideShare presentations, blog posts, API documentation, and platform guides. You don’t need 100s of tools! At most you only need a few! How Is This Possible? What I’m saying is you should minimise the effort, time, and cost required to produce great content for your business, as much as possible. Any worthwhile endeavour requires a consistent investment of time and money for it to be successful. I’m not saying don’t invest in your business - not at all. So how much effort is required to manage all of these applications and processes? I’d also say it’s highly likely got Microsoft Office installed or alternatively iWorks or LibreOffice. I’m sure you’ve got an app to export to PDF. How much time and effort have you invested learning how to use them? How many courses have you been on, books have you bought, and podcasts do you listen to, to educate yourself about them? I don’t mean just in terms of dollars, euros, or pounds I mean the collective total. How many apps do you have installed on your computer? 10, 20, 100? How many of them did you buy to help you export content to a specific format? And how much has this all cost? How many apps do you have installed on your computer? 10, 20, 100? How many of them did you buy
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